THE WALL
Straight-talking digital marketing guides. Everything we know about SEO & AI, PPC and social, pasted up in plain English. Take it and DIY, or let us do it for you.
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SEO & AI Guides
Get found in Google and AI search. Foundations, content and visibility.
Browse guides →Technical SEO Guides
The under-the-bonnet stuff: crawling, indexing, speed and structure.
Browse guides →PPC Guides
Paid traffic that pays for itself. Google Ads, budgets and match types.
Browse guides →Social Media Guides
Stay visible between searches. Organic and paid social that supports sales.
Browse guides →Search News
The monthly round-up: what changed in Google, AI search and ads, and what it means for you.
Read the latest →-
Internal Linking Guide: Make Your Site Easier to Crawl
Read more →: Internal Linking Guide: Make Your Site Easier to Crawl -
Content Calendar: Stop Posting Last Minute
Read more →: Content Calendar: Stop Posting Last Minute -
Negative Keywords for Google Ads | Cut Wasted Spend
Read more →: Negative Keywords for Google Ads | Cut Wasted Spend -
WordPress Canonical Tags: What to Fix and Leave Alone
Read more →: WordPress Canonical Tags: What to Fix and Leave Alone -
AI Search Visibility: How Small Businesses Get Cited
Read more →: AI Search Visibility: How Small Businesses Get Cited -
The Best Social Media For Small Business, And How To Pick Yours
Read more →: The Best Social Media For Small Business, And How To Pick Yours -
Are Google Ads Worth It For Small Business?
Read more →: Are Google Ads Worth It For Small Business? -
Technical SEO checklist for WordPress
Read more →: Technical SEO checklist for WordPress -
What Should I Post On Social Media For My Business?
Read more →: What Should I Post On Social Media For My Business?
Straight talking marketing that gets results.
No pressure, no jargon. Just a clear look at what’s stopping your site from bringing in more enquiries.
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