A custom digital marketing package built around your business, not a template
SEO & AI, PPC, social, design, site maintenance and business support, bundled into one plan when that’s actually what your business needs.
Fixed packages work well when the scope is small and predictable. Some businesses need more than that.
Bigger competition. More than one channel. A website that needs proper upkeep, not just content dropped onto it. Or a business that needs a bit more than “just marketing”, someone who understands how the whole thing fits together.
That’s what this is for. We look at your business properly, then build a custom digital marketing package around what it actually needs. Not a template with your logo swapped in, and not six separate invoices from six people who’ve never spoken to each other.
Is a custom package the right fit?
You’ll get the most from it if
You need more than one channel working together, SEO & AI, PPC, social, or a mix, instead of each one running separately
You’re juggling multiple freelancers or agencies and want one team who actually talk to each other
Your website needs proper ongoing upkeep, not just content dropped onto it every so often
You’ve outgrown a fixed package and need more depth, more regular work, or more strategic input
You want a plan built and priced around your actual business, not a template with your logo swapped in
Probably not the right fit yet if
You’re just starting out and need the basics handled first (our £499 or £999 SEO packages are the better starting point)
You want the cheapest option available and hope for the best
You’re not ready to make changes to your website or marketing if that’s part of the problem
This isn’t us being precious. It’s making sure the scope actually matches the business, so you’re not paying custom-package money for fixed-package work.
What makes it different
Our £499 and £999 packages are built around SEO with a fixed scope. Same core tasks, every month.
A custom digital marketing package starts from a blank page. We look at your competition, your website, your goals and your current setup, then build the plan around that, pulling in whichever services actually earn their place.
That can mean:
SEO & AI, PPC and social working as one strategy instead of three separate invoices
Design work when your site or brand is genuinely holding things back, not a refresh for the sake of it
Site maintenance so the technical side doesn’t quietly break while nobody’s looking
Practical business support alongside the marketing, from people who’ve actually run a business, not just sold services into one
A plan that changes shape as your business and your market do
There’s no set menu. The scope is set by the work that needs doing, not the other way round.
What’s actually in it
Every custom package is different, built from whichever of these your business actually needs:
SEO & AI
Technical fixes, stronger pages, content built around real search intent, and the structure that helps both Google and AI tools understand and trust your site.
PPC
Search and shopping campaigns built around commercial intent, with budget going toward the queries that actually convert instead of the ones that just spend.
Social
Consistent, purposeful activity that supports the same offers your SEO and PPC are built around, rather than posting for the sake of being seen.
Design
New pages, landing pages, or a proper brand refresh when the current site is genuinely holding the marketing back.
Site maintenance
Updates, backups, security checks and the general upkeep that stops a website quietly rotting in the background while everyone’s focused on the marketing.
Business support
Practical, plain-English input beyond the marketing itself, the kind of advice you’d get from someone who’s actually built and run a business, not just sold services into one.
We don’t add a service because it pads out a proposal. We add it because the business actually needs it.
How a custom package comes together
Proper review
We look at your website, your competitors, your current marketing, and where you’re actually losing ground. Not a 40-page audit nobody reads, the handful of things that matter most.
A plan built around your business
We work out which services earn their place, what order the work needs to happen in, and what a realistic timeline looks like. You’ll know exactly what you’re paying for and why.
The work
Whatever mix of SEO & AI, PPC, social, design, maintenance and support the plan calls for, rolled out in the order that gets you results fastest.
Track, report, adjust
Clear monthly reporting tied to outcomes, not vanity metrics. If something in the market changes, the plan changes with it.
How pricing works
There’s no fixed number here, and we’d rather tell you that upfront than make one up.
Cost depends on which services are involved, the size and condition of your website, how competitive your market is, and how much ongoing work is needed. A package covering SEO & AI, PPC and social costs more than one covering a single channel. Adding design or site maintenance reflects that too. That’s just the honest shape of it.
What you’ll always get is a scoped proposal that explains exactly what’s included and why, before you commit to anything. No vague retainers, no mystery invoices.
If you want to compare, our fixed SEO packages start at £499/month. A custom package usually starts where those stop being enough.
Custom digital marketing package FAQs
How much does a custom digital marketing package cost? +
It depends on scope: which services are involved, your website’s size and condition, and how competitive your market is. We’ll give you a clear scoped proposal before you commit to anything, not a guess.
How is this different from the £499 or £999 packages? +
The fixed packages are SEO-only with a set monthly scope. A custom package can include SEO & AI, PPC, social, design, site maintenance and business support, built around whatever mix your business actually needs.
Do I need all of these services? +
No. We’ll only recommend adding a service if it actually earns its place. Plenty of custom packages are two or three services, not all six.
Is this a web design agency? +
No. Marketing strategy sits at the centre of everything we do. Design and site maintenance are part of the package when your business needs them, not the main event.
How long before a custom package shows results? +
It depends on the services involved. PPC and design changes can show movement within weeks. SEO & AI is a longer game, usually months rather than weeks for meaningful growth. We’ll set realistic expectations from the start.
Can I start on a fixed package and move to a custom package later? +
Yes. Plenty of businesses start on the £499 or £999 SEO package and move across once they’ve outgrown it. We’ll tell you honestly when that point’s been reached.
Is this only for certain industries? +
No. We work with a range of businesses, including manufacturing, industrial suppliers, and other B2B markets where competition and complexity are higher than average. If a fixed package won’t cut it for your business, this is likely the better route regardless of sector.
Tell us what you’re trying to grow
Tell us what you do, what you’ve tried, and what you’re trying to achieve. We’ll come back with honest feedback and whether a custom package is actually the right fit, or whether you’re better off starting with one of the fixed packages.
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