SEO for Recruitment Agencies
The agency employers find first, and brief
SEO for recruitment agencies is about being the name a hiring manager finds when they type 'engineering recruitment agency' with the county, not only the name candidates find. SEO & AI for recruitment agencies: a page per sector for the employer, fees explained, consultants on the page.
From £499 per month on a fixed-price SEO & AI package.
- Which sectors and areas Google can see your agency for
- What we would fix first, and why
- No hard sell. A straight read on where the briefs are going.
Send your website and we'll point out one visibility issue, one enquiry issue and one practical improvement to start with.
What SEO for recruitment agencies gets you
Employers search the sector, the type of hire and the area, then check fees and consultants before they brief anyone. Most agency websites are a job board with an about page, ranking for this month’s vacancies and nothing employers type.
Where recruitment agency websites leak client briefs
The site is a job board, and the job boards are better at it. Every vacancy gets a page, the search box takes the homepage, and the pages die when the role fills. The pages employers search for do not exist.
No sector pages, so the employer cannot see themselves. ‘Care recruitment agency’ with the county is a hiring manager with a problem. A ‘sectors we cover’ list answers nobody. A page per sector, for the employer, with roles and consultant.
The site talks to candidates and ignores the client. ‘Upload your CV’ is the biggest button and the employer gets a contact form. The client side needs its own section: how you take a brief, how you screen, what if a hire fails.
Nobody can find how you charge. Employers search ‘recruitment agency fees UK’ before they ring. Explain the model in plain text: contingency, retained or temp margin, what triggers the fee, the rebate terms.
Your consultants are a name and a job title. An employer briefs a person. A page per consultant with their sector, roles filled and a direct line beats a headshot grid.
AI search and GEO for recruitment agencies
Employers now ask AI tools how to choose a recruitment agency, what agencies charge, whether to go retained or contingency, and who specialises in their sector and county. The answers draw on pages that explain the process and the fees plainly, and name agencies whose sector pages talk to the employer.
So we spell the basics out: employment agency structured data with the sectors and area, job posting structured data on live roles and expired ones taken down, matching details everywhere, a page per sector, fees in words, a page per consultant. Nobody can promise an AI answer will name you. We can make sure it never has to guess which sectors you place in, what you charge or who to ring.
Rather diagnose it yourself first?
Our guide to how to get clients for a recruitment agency covers the same checks we run, in order. Fix what you can and come back for the rest.
Read the guideThree services, done properly
Most agencies start with SEO & AI and move job board budget later.
SEO & AI
Sector pages for the employer, a client side, fees explained, consultant pages, structured data.
PPC
Paid search for the sector and type-of-hire searches you want briefs from, not for job seekers.
Social Media
The consultants, the placements you can talk about, the sectors you know, for employers who want a face first.
No mystery. Here’s the order.
The sectors and areas you want against the ones you rank for, whether a client side exists at all.
Sector pages first, then the client side and fees, then the consultants.
We write the sector pages, build the client side, explain the fees, give consultants their pages.
Briefs by sector, not visits or CV uploads, and we keep going.
SEO Foundations £499 a month, SEO Growth £999. AI Visibility Foundations £749, AI Visibility Growth £1,499, each including the matching SEO package. Three months recommended, 30 days’ notice to cancel.
See the SEO packages See the AI visibility packagesWhat you actually get
We build for the brief, not the CV upload
Employers with roles to fill briefing you, in the sectors and areas you cover.
A free look first
The Website Leak Review shows where search is leaking before you spend anything with us.
No long-term lock-in
Give it time to work, but you can cancel with 30 days’ notice.
Straight talking
If something will not move the commercial outcome, we say so. A bigger traffic number is not the goal.
SEO for recruitment agencies FAQs
Will SEO bring us clients or just more candidates?
Clients, if it is built for that. We build the client side: sector pages for the employer, fees in plain text, consultant pages, measured by briefs.
Should a recruitment agency publish its fees?
The model, yes: contingency, retained or temp margin, what triggers the fee, the rebate terms. Employers search fees before they ring. No percentage needed.
Do we need a page for every sector we recruit in?
For every sector you want more briefs from, yes. Four or five proper sector pages beat twelve industries listed in the footer.
What does the Website Leak Review look at for a recruitment agency?
Which sectors and areas you appear for, whether the site has a client side or only a CV upload, whether the fees are anywhere.
Not a recruitment agency?
Recruitment agencies sit in our professional services SEO work. Every industry we support is on the small business SEO services hub.
Professional services SEO Every industry we coverReady for more client briefs?
Tell us which sectors and areas you want more briefs from and we will take a proper look.
Free review · No lock-in · No sales waffle
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