SEO for IT Companies
The IT company they find first, the week they decide to switch
SEO for IT companies is about being the provider that comes up when an office manager types 'IT support' with the town after the third outage. SEO & AI for IT companies and managed service providers: a page per service and per sector, pricing in ranges, response times in words.
From £499 per month on a fixed-price SEO & AI package.
- Which services, sectors and areas Google can see you for
- What we would fix first, and why
- No hard sell. A straight read on where the good enquiries go.
Send your website and we'll point out one visibility issue, one enquiry issue and one practical improvement to start with.
What SEO for IT companies gets you
Most IT support enquiries come from a business switching, not starting. They search the service and the town, then check what you charge, who you look after and how fast you answer. Most provider websites have one services page and a wall of partner logos.
Where IT company websites leak the good enquiries
One services page from cabling to cloud. Managed IT support, cyber security and Microsoft 365 are different buyers with different budgets. One page ranks for none of them. Each service you want more of needs its own page.
No price anywhere. ‘How much is IT support per user’ is searched before anyone books a call. A page with honest per-user ranges and what is included wins the buyer who has already accepted the number.
No sector pages, so the buyer cannot see themselves. A law firm, a school and an accountancy practice want proof you understand their systems and their rules. A page per sector, with what you do for firms like them, wins the shortlist.
The partner logos do the talking. Microsoft Partner, Cyber Essentials and the rest mean something written out: what the status lets you do for the client. A logo strip tells a buyer nothing.
Nothing for the switcher. The buyer is leaving someone. A page on how switching works, what happens in the first thirty days and what you need from the old provider is the page almost nobody has.
AI search and GEO for IT companies
Business owners now ask AI tools what managed IT support should cost per user, how to switch providers without downtime, whether they need Cyber Essentials to win a contract, and which providers cover their town. The answers draw on pages that explain plainly and name providers whose details match everywhere.
So we spell the basics out: IT service structured data with the services and the area, matching details on the site, the Business Profile and the directories, a page per service and per sector, pricing in ranges, response times and switching in words, certifications explained rather than displayed. Nobody can promise an AI answer will name you. We can make sure it never has to guess what you support, for whom and at what price.
Rather diagnose it yourself first?
Our guide to how to get more clients for an IT company covers the same checks we run, in order. Fix what you can and come back for the rest.
Read the guideThree services, done properly
Most IT companies start with SEO & AI and add paid search for a service they want to fill faster.
SEO & AI
Service and sector pages, pricing, the switching page, certifications in words, the Business Profile, structured data.
PPC
Paid search for the services and areas you want to fill sooner, not for laptop repairs.
Social Media
The engineers, the help desk and the projects, for buyers who want to see who picks up the phone.
No mystery. Here’s the order.
The services and sectors you want against the ones you rank for, the pricing and switching pages, the profile.
Service pages and pricing first, then the switching page, then sector pages.
We write the missing service and sector pages, publish the ranges, explain switching, put certifications in words.
Enquiries by service and sector, not visits, and we keep going.
SEO Foundations £499 a month, SEO Growth £999. AI Visibility Foundations £749, AI Visibility Growth £1,499, each including the matching SEO package. Three months recommended, 30 days’ notice to cancel.
See the SEO packages See the AI visibility packagesWhat you actually get
We know the buyer is switching, not starting
Every page we write answers the question a business leaving its provider actually has.
A free look first
The Website Leak Review shows where search is leaking before you spend anything with us.
No long-term lock-in
Give it time to work, but you can cancel with 30 days’ notice.
Straight talking
If something will not move the commercial outcome, we say so. A bigger traffic number is not the goal.
SEO for IT companies FAQs
Can a local IT company compete with the national managed service providers?
For the searches that matter, yes. Service plus town and sector plus service are won by the provider with a proper page and a plain price.
Should an IT company publish its prices?
As per-user ranges with what is included, yes. Buyers search the price before they book a call, and a page that answers it gets the enquiry from someone who has accepted the number.
Do we need a page for every sector we support?
For every sector you want more of, yes. Four or five proper sector pages beat twelve industries in the footer, and each says what you do for firms like them.
What does the Website Leak Review look at for an IT company?
Which services, sectors and areas you appear for, whether pricing and switching are explained, whether certifications are in words.
Not an IT company?
IT companies sit in our B2B SEO work. Every industry we support is on the small business SEO services hub.
B2B SEO Every industry we coverReady for clients who are ready to switch?
Tell us which services and sectors you want more enquiries from and we will take a look.
Free review · No lock-in · No sales waffle
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