SEO for Schools
The school parents find first, and visit
SEO for schools is about being the school that comes up when a parent types 'independent schools near Marlow' or 'sixth form open day' the term before they apply. SEO & AI for schools: a page per entry point and year group, admissions and fees in plain text, the open day easy to book.
From £499 per month on a fixed-price SEO & AI package.
- Which searches and areas Google can see your school for
- What we would fix first, and why
- No hard sell. A straight read on where the enquiries go.
Send your website and we'll point out one visibility issue, one enquiry issue and one practical improvement to start with.
What SEO for schools gets you
Parents search the type of school and the area first, then the year group, the fees and the open day, mostly on a phone in the evening. Most school websites are built for current parents, so the admissions journey is a PDF, a calendar entry and a form.
Where school websites leak admissions enquiries
The site is written for the parents you already have. Term dates, the parent portal and the newsletter take the homepage. The prospective parent searching the town has nowhere to land, so they land on the school next door.
Admissions is a PDF. The prospectus and the admissions policy are downloads. Google cannot rank what is inside them and a parent on a phone will not open them. The process and the deadlines belong on pages.
One page for every year group. ‘Reception places’ and ‘sixth form entry’ are different parents a decade apart. A page per entry point, with what day one looks like, what you look for and how to apply, ranks on its own.
Fees are ‘available on request’. Parents search ‘school fees’ with your name and the area before they visit. A plain fees page, with what is included and how bursaries work, is read before anyone books a tour.
The open day lives in the calendar. A date in a diary widget ranks for nothing. An open day page with the dates, what happens, who you meet and a short booking form is the page the whole site should point at.
AI search and GEO for schools
Parents now ask AI tools which schools near them have a sixth form, what a school charges, how to apply, and what the entry assessment involves. The answers draw on pages that explain the process and the fees plainly, and name schools whose details match everywhere.
So we spell the basics out: school structured data with the address, the age range and the contact details, matching details on the site, the Business Profile and the directories, a page per entry point, fees and bursaries in words, an open day page that says what happens. Nobody can promise an AI answer will name you. We can make sure it never has to guess who you teach, what you charge or how to apply.
Rather diagnose it yourself first?
Our guide to how to increase school admissions covers the same checks we run, in order. Fix what you can and come back for the rest.
Read the guideThree services, done properly
Most schools start with SEO & AI alongside the open mornings and the social media they already run.
SEO & AI
Entry point pages, admissions and fees in plain text, the open day page, the Business Profile, structured data.
PPC
Paid search for the entry point and area searches in the months before applications close, not all year.
Social Media
The classrooms, the pitches and the pupils at work, for parents who want to see the school before they visit it.
No mystery. Here’s the order.
The searches and areas you want against the ones you rank for, what the admissions and fees pages say.
Admissions and open day pages first, then entry points, then fees.
We write the missing pages, put admissions and fees in plain text, fix the profile.
Enquiries and open day bookings by entry point, not visits, and we keep going.
SEO Foundations £499 a month, SEO Growth £999. AI Visibility Foundations £749, AI Visibility Growth £1,499, each including the matching SEO package. Three months recommended, 30 days’ notice to cancel.
See the SEO packages See the AI visibility packagesWhat you actually get
We build for the enquiry, not the download
Parents booking a visit and asking about a place, from pages that answered their questions first.
A free look first
The Website Leak Review shows where search is leaking before you spend anything with us.
No long-term lock-in
Give it time to work, but you can cancel with 30 days’ notice.
Straight talking
If something will not move the commercial outcome, we say so. A bigger traffic number is not the goal.
SEO for schools FAQs
Can SEO help a small independent school compete with the bigger names?
For the searches that matter, yes. The area, the entry point and the open day searches are won by the school with a proper page for each, not the biggest name.
Should a school publish its fees online?
Yes, with what is included and how bursaries and scholarships work. Parents search the fee before they visit, and a school that explains it is trusted before it is seen.
Do we need a page for every entry point?
For every entry point you want more applications to, yes. Reception, Year 7 and sixth form are different parents. One admissions page serves none of them well.
What does the Website Leak Review look at for a school?
Which searches and areas you appear for, whether admissions, fees and the open day exist as pages, how an enquiry reaches the office.
Not a school?
Schools sit in our SEO for professional services work. Every industry we support is on the small business SEO services hub.
SEO for professional services Every industry we coverReady for more admissions enquiries?
Tell us which entry points and areas you want more enquiries from and we will take a proper look.
Free review · No lock-in · No sales waffle
Get my free website reviewLike this guide?
Tell Google you want more like it. One click, no sign-up, and FlyPost guides start showing up more often in your search results.
Add FlyPost as a preferred sourceTakes you to Google, then straight back here.