SEO for Plumbers
The plumber people ring first, for the jobs you want
SEO for plumbers is about being the number someone rings when they type 'emergency plumber' with the town, and the name they find when planning a new boiler. SEO & AI for plumbers: a Business Profile that wins the map, a page per job with a price, a page per town.
From £499 per month on a fixed-price SEO & AI package.
- Which jobs and towns Google can see you for
- What we would fix first, and why
- No hard sell. A straight read on where the calls go.
Send your website and we'll point out one visibility issue, one enquiry issue and one practical improvement to start with.
What SEO for plumbers gets you
The burst pipe and the boiler that died on a Sunday are won in the map box. The new boiler and the bathroom are won by the page that explains the job and the price. Most plumbing websites are one services list and a footer of towns.
Where plumbing websites leak calls
Emergency and planned work share one page. ‘Emergency plumber’ at midnight and ‘new boiler cost’ on a Tuesday evening are different people. One page serves neither. Split them, emergency number first.
No page for the jobs that pay. Boiler replacement, boiler repair, bathroom fitting, landlord gas safety checks. A page per job, saying what it involves and roughly what it costs, ranks alone.
‘Call for a quote’ on the boiler page. People search ‘how much is a new boiler’ before they ring anyone. A price range and what moves it wins the serious enquiries.
Thirty towns in the footer, no page for any of them. A footer list ranks for nothing. Six or eight proper town pages for the places you want calls from, with the profile’s service area to match, beat a list.
Nobody can tell who is turning up or what they are allowed to do. A face, a name, the van, your Gas Safe registration if you do gas work, reviews that name the job. Most plumbing sites show a stock photo of a tap.
AI search and GEO for plumbers
People now ask AI tools what a boiler error code means, how much a new boiler should cost, whether a landlord needs a yearly gas safety certificate, and who covers their town. The answers draw on pages that explain plainly with a price range, and name plumbers whose details match everywhere.
So we spell the basics out: plumber structured data with the service area, real hours and a price range, matching details on the site, the Business Profile and the directories, a page per job and per town, the person written out. Nobody can promise an AI answer will name you. We can make sure it never has to guess what you do, where, and for how much.
Rather diagnose it yourself first?
Our guide to how to get more plumbing leads covers the same checks we run, in order. Fix what you can and come back for the rest.
Read the guideThree services, done properly
Most plumbers start with SEO & AI and trim lead-generation spend later.
SEO & AI
The Business Profile, a page per job with the price, a page per town, structured data.
PPC
Paid search for emergency and boiler searches in your towns, not two counties away.
Social Media
The van, the jobs and the face behind the number, for people who want to know who turns up.
No mystery. Here’s the order.
The jobs and towns you want against the ones you rank for, the Business Profile against the map box.
Business Profile first, then job pages with prices, then town pages.
We fix the profile, write the missing pages, put the price and the person on the site.
Calls by job and town, not visits, and we keep going.
SEO Foundations £499 a month, SEO Growth £999. AI Visibility Foundations £749, AI Visibility Growth £1,499, each including the matching SEO package. Three months recommended, 30 days’ notice to cancel.
See the SEO packages See the AI visibility packagesWhat you actually get
We build for the call, not the click
The phone ringing with the jobs you want, in the towns you cover, from people who have seen a price.
A free look first
The Website Leak Review shows where search is leaking before you spend anything with us.
No long-term lock-in
Give it time to work, but you can cancel with 30 days’ notice.
Straight talking
If something will not move the commercial outcome, we say so. A bigger traffic number is not the goal.
SEO for plumbers FAQs
Can a small plumbing firm compete with the national call centres on Google?
For the searches that matter, yes. The map result and town searches are won by a real van, a proper Business Profile and a page per town.
Should I put prices on a plumbing website?
A call-out fee and a price range for the common jobs. People search ‘new boiler cost’ before they ring, and the site with a number gets the call.
Do I need separate pages for emergency and planned work?
Yes. The person with a burst pipe wants a number now. The person planning a bathroom wants to read. One page serves neither.
What does the Website Leak Review look at for a plumber?
Which jobs and towns you appear for, the Business Profile against the map box, whether a price and a person are on the site.
Not a plumber?
Plumbers sit in our SEO for tradespeople work. Every industry we support is on the small business SEO services hub.
SEO for tradespeople Every industry we coverReady for more of the right calls?
Tell us which jobs and towns you want more calls from and we will take a proper look.
Free review · No lock-in · No sales waffle
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