SEO for Solicitors
The firm they ring first, for the work you actually want
SEO for solicitors is about being the firm that comes up when someone types 'conveyancing solicitor' or 'divorce solicitor' with the town, the week they decide to act. SEO & AI for law firms: a page per practice area, your fees in words, a name on the page.
From £499 per month on a fixed-price SEO & AI package.
- Which practice areas and searches Google can see you for
- What we would fix first, and why
- No hard sell. A straight read on where the good enquiries go.
Send your website and we'll point out one visibility issue, one enquiry issue and one practical improvement to start with.
What SEO for solicitors gets you
A legal search is a problem, a service and a place. Conveyancing quote with the town, employment solicitor near me, probate cost. Most law firm websites answer all of them with a departments page and a contact form, so the enquiry goes to the firm that said what it costs and who does it.
Where law firm websites leak enquiries
Every practice area is a paragraph under a department. Wills, conveyancing, family and employment are different searches by different people. A paragraph under Private Client ranks for none. Each service you want more of needs a page.
The headings are the firm’s, not the client’s. Nobody searches dispute resolution. They search neighbour dispute solicitor and unfair dismissal claim. Pages named in client words rank.
The fees are a rule, not a page. The prices you already have to publish for conveyancing and probate are usually a table nobody can find. A page that explains the fee wins the quote search.
The solicitor and the service live apart. People choose a person for a divorce or a will. A profile with no link to the work, and a service page with no name, loses to the firm that joined them.
The enquiry route is a wall. A legal enquiry is a worried person. What happens after the form, who rings back and what the first meeting costs, written out, turns a form into a client.
AI search and GEO for solicitors
People now ask AI tools whether they need a solicitor for what has happened, roughly what conveyancing or probate costs, and which local firms do family work. The answers draw on pages that explain the service and the fee plainly, name the solicitors who do it, and come from firms whose details match everywhere.
So we spell the basics out: legal service structured data per office with the practice areas, a page per service in client words, fee pages that explain rather than tabulate, profiles linked to the work, the enquiry process in words, matching details on the site, the profile and the review sites. Nobody can promise an AI answer will name your firm. We can make sure it never has to guess what you do, where and for how much.
Rather diagnose it yourself first?
Our guide to how to get more clients for a law firm covers the same checks we run, in order. Fix what you can and come back for the rest.
Read the guideThree services, done properly
Most firms start with SEO & AI and add paid search for one practice area that justifies the click.
SEO & AI
Practice area pages in client words, fee pages that explain, profiles joined to the work, structured data.
PPC
Paid search for the practice areas where a client is worth the click.
Social Media
The people and the plain-English explainers, for referrers and clients who want to see who you are.
No mystery. Here’s the order.
The practice areas you want against the searches you show for, the fees, the profiles, the enquiry route.
Practice area pages first, then fees, then the profiles and offices.
We write the missing service and fee pages, join solicitors to the work, put the process in words.
Enquiries by practice area, not visits, and we keep going.
SEO Foundations £499 a month, SEO Growth £999. AI Visibility Foundations £749, AI Visibility Growth £1,499, each including the matching SEO package. Three months recommended, 30 days’ notice to cancel.
See the SEO packages See the AI visibility packagesWhat you actually get
We know a client is a person with a problem and a postcode
Every page we write is built for one service, in the words a worried person types.
A free look first
The Website Leak Review shows where search is leaking before you spend anything with us.
No long-term lock-in
Give it time to work, but you can cancel with 30 days’ notice.
Straight talking
If something will not move the commercial outcome, we say so. A bigger traffic number is not the goal.
SEO for solicitors FAQs
Can a small firm compete with the national firms and online conveyancers on Google?
For the searches that matter, yes. A practice area plus the town is won by the firm with a proper page, a fee explained and a solicitor named.
Should a solicitor publish fees on the website?
Where you already must, make the page findable and plain. For the rest, explain how you charge and what a first meeting costs. People search the cost first.
Do we need a page for every practice area?
For every one you want more of, yes, in the words clients use. A dozen proper pages beat a departments page, each with the solicitor who does the work.
What does the Website Leak Review look at for a law firm?
Which practice areas you appear for, whether the fee pages can be found, whether solicitors are joined to the work, what happens after an enquiry.
Not a solicitor?
Solicitors sit in our law firm SEO work. Every industry we support is on the small business SEO services hub.
Law firm SEO agency Every industry we coverReady for the clients worth opening a file for?
Tell us which practice areas you want more enquiries from and we will look.
Free review · No lock-in · No sales waffle
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