SEO for Accountants
The accountancy firm business owners find first, and ring
SEO for accountants is about being the name a business owner finds when they type 'accountant for small business' with the town, the week the bookkeeping gets away from them. SEO & AI for accountancy firms: a page per client type, fees in plain text, the people on the page.
From £499 per month on a fixed-price SEO & AI package.
- Which client types and towns Google can see your firm for
- What we would fix first, and why
- No hard sell. A straight read on where the new clients are going.
Send your website and we'll point out one visibility issue, one enquiry issue and one practical improvement to start with.
What SEO for accountants gets you
The searches that turn into a new client are a client type plus a town, won by a page written for that person: what you do for a landlord and what it costs. Most firm websites are one services list, so the online-only firms with published prices take the searches.
Where accountancy firm websites leak new clients
‘Accounts, tax, payroll, VAT’ on one services page. Year-end accounts, self assessment, VAT and payroll are different searches. A page per service, saying who it is for and what it costs, ranks alone.
Nothing written for the client type. Owners search ‘accountant for contractors’ or ‘accountant for landlords’ with the town, each with a different worry: IR35, section 24, the first tax return. A page per client type wins them.
Fees nowhere, while the online firms publish theirs. Owners search the cost before they ring anyone, and ‘contact us for a quote’ reads as expensive. Explain the fee model: monthly packages, a from price, what adds to it.
Nobody in the firm is on the page. An owner is choosing who sees every bank statement. A page per accountant with qualification and specialism beats a grid of headshots.
The enquiry form asks for turnover before a name. Owners want a conversation, not a quote from a form. Ask for a name, an email and what they need.
AI search and GEO for accountants
Business owners now ask AI tools whether a limited company needs an accountant, what one should charge and which firms specialise in landlords in the town. The answers draw on pages that explain the service and fee plainly, and name firms whose pages talk to a specific client and show real people.
So we spell the basics out: accounting service structured data with the services, client types and area, matching details on the site, the Business Profile and the professional body directory, a page per client type with the fee model, a page per accountant. Nobody can promise an AI answer will name you. We can make sure it never has to guess which clients you take and what you charge.
Rather diagnose it yourself first?
Our guide to how to get more clients for an accountancy firm covers the same checks we run, in order. Fix what you can and come back for the rest.
Read the guideThree services, done properly
Most firms start with SEO & AI and move the directory and referral budget across later.
SEO & AI
Client-type pages written for the owner, fees in words, a page per accountant, the Business Profile, the structured data.
PPC
Paid search for the client-type searches you want, without paying for job hunters.
Social Media
The people in the firm and the plain-English explanations, for owners who want to see who they would get.
No mystery. Here’s the order.
The client types and towns you want against the ones you rank for, the Business Profile against the map box, how an enquiry reaches a person.
Client-type pages first, then fees and people, then the profile.
We write the missing pages, explain the fee model, give each accountant a page, fix the profile.
New-client enquiries by client type, not visits, and we keep going.
SEO Foundations £499 a month, SEO Growth £999. AI Visibility Foundations £749, AI Visibility Growth £1,499, each including the matching SEO package. Three months recommended, 30 days’ notice to cancel.
See the SEO packages See the AI visibility packagesWhat you actually get
We build for the first conversation, not the click
Business owners of the kind you want asking to talk to a named person, having read what it costs.
A free look first
The Website Leak Review shows where search is leaking before you spend anything with us.
No long-term lock-in
Give it time to work, but you can cancel with 30 days’ notice.
Straight talking
If something will not move the commercial outcome, we say so. A bigger traffic number is not the goal.
SEO for accountants FAQs
Will SEO bring us the right kind of client?
A homepage listing every service brings one-off tax returns. A page written for the landlord you want brings landlords.
Should an accountancy firm publish its fees?
The model, yes: monthly packages for a limited company, a from price for a sole trader return, what adds to it.
Do we need a page for every type of client we act for?
For every type you want more of, yes. Four proper client-type pages beat a ‘who we help’ list of twelve.
What does the Website Leak Review look at for an accountancy firm?
Which client types and towns you appear for, whether fees and accountants are on the site, and how long the form takes on a phone.
Not an accountant?
Accountants sit in our financial services SEO work. Every industry we support is on the small business SEO services hub.
Financial services SEO Every industry we coverReady for more of the right clients?
Tell us which client types and towns you want more enquiries from and we will take a proper look.
Free review · No lock-in · No sales waffle
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